Context
The context of Digi.com.my captures its aesthetics look-and-feel. This is because the home page of Digi.com.my is largely captured by visual characteristics. For example, colors, graphics, and photographs. Each page of web sites will have some icons and pictures.
The context of Digi.com.my captures its aesthetics look-and-feel. This is because the home page of Digi.com.my is largely captured by visual characteristics. For example, colors, graphics, and photographs. Each page of web sites will have some icons and pictures.
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( Offering Mix) .bmp)
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( Current content )Content
Content refers to any digital information included on a website.
In Digi.com.my involves text, video, audio, graphics products, service, and information offerings.
The dimensions of content are offering mix and appeal mix. The content of Digi.com.my includes products, information and services. This is offering mix. The type of the appeal mix is cognitive appeals. There have no multimedia mix because there have no unrelated graphics.
The type of content is current content. Digi.com.my notices of special promotion and discounts from the expert.
Community
Community is a set of interwoven relationships built upon shared interest.
There is no community in Digi.com.my.
Customization
Customization is a site’s ability to modify itself to – or be modified by – each user.
The dimension of customization is called personalization. Personalization is to allow user to specify their preferences in content selection, context selection, and personalized tools. In Digi.com.my have login registration and cookies.
Communication
Communication refers to the dialogue between the website and its users. Digi.com.my provides a chat room to allow users talk to the firm about their feedback. The form of this communication is firm-to-user and user-to-firm.
The dimension of communication of Digi.com.my is interactive. It is two way communications between the organization and a user. User will send a question and the organization will reply the user with the answer.
Connection
Digi.com.my provides link from 1 page to the other page through a hyperlink. These link present by pictures, word and graphic.
Commerce
Commerce is a transaction capacity of a site. In the Digi.com.my, users can purchase the caller ringtone or make online payment.
The dimension of commerce for Digi.com.my is shopping cart. The user of Digi can purchase the caller ringtone immediately.
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